An online magazine from Whole Foods Market, Dark Rye brings together pioneers of unconventional ideas to explore the edges of the creative life. Here on the Dark Rye Tumblr, we’ll compile a mixtape of their secrets—a daily how-to and counter-convention dose of sass and entrepreneurialism for your own neighborhood.

We’ll offer perspective on our monthly themes as well as the pioneer’s blueprint: fresh insight and an idea-starter that makes every day feel like a sleeves-rolled-up Saturday morning in spring. Hang out here to stay revived between Dark Rye feasts.

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Dinah Fried

Fictitious Meals

1. Alice’s adventures in Wonderland2. Oliver Twist

3. The Bell Jar

4. The Catcher in the Rye

5. On the Road

6. Heidi

7. To Kill a Mockingbird

8. The Dragon Tattoo

9. Swann’s Way

10. Moby-Dick or The Whale

Fictitious Dishes: An Album of Literature’s Most Memorable Meals is a book of 50 photographs of meals from literature—ranging from The Secret Garden to Fear and Loathing in Las Vegas, published by HarperCollins. |  Website  |  Tumblr

(via doubledrat)

This week on Pivot TV: Dark Rye’s ‘Childhood’ episode rolls into an urban farm on a longboard with some crazy sunglasses, a camera phone and a DIY dream

Being an adult is no fun at all — unless you can figure out how to be an adult like a kid. Worms! Homemade robots! A sweet new ride for the boardwalk! Delights abound, and there’s plenty to share.

This week’s Dark Rye episode on pivot network brings you “Childhood” through the minds of some of our favorite experts in childishness. See it tonight, Wednesday April 16, on pivot network at 11:30pm ET/ 8:30pm PT. Find pivot in your area:

Tune in tonight for a crash course in seeing, doing, and making stuff that’ll bring play back into even the stodgiest of untapped, adult lives:

At This Very Moment: Mike Kus is one of the most-followed non-celebrity, non-professional, non-corporate photographers on Instagram. He sees unintentional opportunity, comedy, beauty, personality, and story everywhere. “It doesn’t take much to wake up,” he says — and he shows us how. See him in action and you’ll see the world differently. Pinky swear.

Make: Mark Frauenfelder, demigod of DIY, is on a grown-up mission to reconstitute play. He and his daughters are roamers, engineers, sci-fi evangelists, curiosity-sparkers, authors, skateboard-builders, and believers in all things fantastic. Plus he’s got a sandwich guitar. 

The Massachusetts Avenue Project: The Growing Green Massachusetts Avenue Project in Buffalo, NY turns wayward kids into wild urban farmers looking to change the face of food. When the ghosts of vacant lots are jury-rigged into gardens, whole communities thrive. Farm evangelist Diane Picard: “We get them into the worms and the mud on the first day. They look at us and say, ‘You want me to do what?’ but six weeks later, they’ll be smiling.”

Life is heady stuff, but if you approach it like play — like a kid — the opportunities for discovery, fun and adventure are endless. “It opens up the world in a different way,“ says Mark. Then he throws his sandwich guitar over a shoulder and skateboards off into the sunset. This is what it looks like to rebuild, DIY-style, the meaning of “grown-up”. Catch Dark Rye on pivot network.

Dark Rye is the Whole Foods Market mixtape. An online magazine where we bring together unconventional pioneers, and it’s loud and kind of raucous — a how-to, a recipe book, a counter-convention dose of sass and entrepreneurialism. It’s now also airing Wednesdays on pivot network at 11:30pm ET / 8:30pm PT.

Oh, how we have changed.

(via saintofsass)


Rabbit: I’ve got mail!

#leesamantha #easter #spring by leesamantha


It’s easy being green.

Read more: Silver Palate’s Green Sauce on Food52.

(via workmanpublishing)

Three o’clock in the morning. The soft April night is looking at my windows and caressingly winking at me with its stars. I can’t sleep, I am so happy.

Anton Chekhov, About Love and Other Stories  (via whitenes-s)

(via atmosphericpoetry)


Gorgeous AND good for you: Smoothies.

(via peone)


Laughs around the campfire deep into the night. Hoping my summer is filled with these moments.

ASK THE EXPERT | Succulent Garden from I SPY DIY

…Succulents are the one plant I have been able to keep in my apartment. So when the girls from The Sill offered to stop by and teach me how to make my own succulent garden, I could not pass up the chance to improve my black thumb… (via I SPY DIY)

The Rhythm Issue: DARK RYE from Whole Foods Market

Rhythm, baby! It’s the stuff elemental from the pacing of the recipe to the story’s rising action to the up and down of the roller coaster, among other things. It’s the silence of the rock, the dance of the stars, and the noise of the city—even honking cars. There’s not one single thing of this life and world not composed in the context of pattern and produced by the law and joy of rhythm.

In this issue of Dark Rye, join us as Douglas Rushkoff listens in on the exquisite conversation between two radically different rhythms of time, and DJ Spooky explores the tempo of the city and feeling to discover the rhythm of heart. We also meet Olas, a band of musicians and dancers; whose musical rhythms are inspired by the rhythms of their lives interwoven. Get the beat at Dark Rye. It’s live.

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